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From my perspective, operations management &mdash; whether in academics or in business &mdash; is all about learning how to streamline processes, allocate resources effectively, and optimize performance. That&rsquo;s why when I look at platforms like ASTRAD, I see the same principles in action: it&rsquo;s essentially operations management for digital advertising. ASTRAD&rsquo;s <span style="font-size: 10pt; font-family: Arial; font-style: normal; text-decoration: underline; text-decoration-skip-ink: none; -webkit-text-decoration-skip: none; color: #1155cc;" data-sheets-root="1">here</span> DSP&ndash;DMP setup allows you to create, manage, and optimize campaigns across 40+ ad exchanges, just like an operations plan helps you manage workflows and outputs. In both cases, having the right framework and tools ensures efficiency, clarity, and measurable results.