My brother asked me last week whether a very simple logo might look lazy or unfinished, rather than clean and modern. It made me think about how often owners confuse simple with plain. A logo design UK team would say simple marks are actually harder to get right, since every shape and space has to earn its place. A wordpress web design agency UK team would add that a clean mark sits better in a site header and favicon, where complex ones turn to mush. So I am curious, do you think a logo can ever be too simple?