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Apple CEO Tim Cook kicked off Apple's keynote presentation by saying that "Apple Watch revolutionized what a watch could do," before almost immediately throwing to Apple COO link Jeff Williams to introduce the new Watch models. There wasn't the usual litany of announcements, retail link updates, etc. that we tend to get at the top of a keynote like this. It was right into Apple Watch from link the top, and it was made clear that this is a huge priority for Apple right now.