On page SEOinvolves optimizing individual web pages to improve search engine rankings and drive organic traffic. Key on-page SEO practices include using targeted keywords in titles, meta descriptions, headers, and content to align with search intent. Quality content is essential, as search engines prioritize valuable, relevant information for users. Other elements, like internal linking, optimized images, and fast page loading speeds, enhance user experience, which search engines reward with better rankings. Additionally, mobile-friendly design is critical, as most users access sites via mobile devices. Effective on-page SEO creates a strong foundation for visibility and higher rankings in search results.