Before I purchased, I had the same question, and after using them for a few weeks, here's my honest review; I'll be discussing the model "Go Air Pop" here because that is the one most people refer to when they search for "JLab Go Pop review". In terms of sound there's nothing short of impressive for the price, 6mm drivers produce***d mid-range clarity and a reasonable bass response, and there are three EQ presets (Signature, Balanced, Bass Boost), which you can switch between without the need to open the app. The longest selling point is the battery life, which you can expect to be about 8 hours on each earbud, and 24+ hours in the case, which equates to about 32+ hours total time in a single day of use and I've gone several days without recharging. Comfort is also sturdy, as one of these is one of the lightest true wireless buds available and has three tip sizes to ensure that most people can find a comfortable and secure fit without much trial and error. The limited Bluetooth range, with a max around 30ft, and the absence of active noise cancelation, if that's your priority, are minor drawbacks, but the real cons are the absence of ANC and a max Bluetooth range of approximately 30ft, which is not quite as impressive as I'd hoped. For common tasks such as commuting, exercising and making phone calls, this is pretty difficult to out-compete, and if you're undecided about purchasing and want to compare side by side before you make your final choice, this is a reasonable breakdown to check out techyassist has.