We are launching a new online*** project and are currently considering how to develop an effective marketing strategy. Banner advertising is yielding poor results, and social networks are blocking some of the ads. We need more creative ways to attract players without draining our budget. Has anyone else faced a similar situation?

We went through this last year. The best results came from non-standard approaches: gamified landing pages, limited-time registration bonuses, partnerships with niche influencers, and email series with warm-up. Tournaments with leaderboards and loyalty systems also work well. I recommend reading a detailed selection of ideas here: roiads — there is a well-structured list of strategies with examples. In short, the main thing is to combine CPA traffic with retention mechanics. I recommend continue reading to analyze each format separately and choose the one that is optimal for your budget and GEO.