What is the difference between Online PR and Online Reputation Management? While Online PR will help in creating a positive image through proactive media coverage, press releases, and engaging stories, it works towards brand awareness. On the other hand, ORM monitors your online presence and deals with negative feedback, customer reviews, and harmful content to protect your brand's credibility. Consider PR to be building the castle and ORM to be its defense. To have customized ORM services in Dubai means one can protect their name while increasing visibility.