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That first watch was certainly a darker, combat-diver, military-type watch with an aggressive feel, partially probably because that's when the majority of all link of us at link One More Wave were still in the military, West says. "With this second watch I wanted to tap into a California cool – a watch that could be worn by a business executive that surfs in the morning, goes to a meeting at lunch, then goes downtown San Diego to have cocktails with link their buddies."