Healthcare social media marketing helps medical practices, hospitals, and healthcare brands connect with patients in a transparent and engaging way. Effective strategies focus on sharing educational content, health tips, service updates, and community-focused messaging while maintaining patient privacy and regulatory compliance. Platforms like Facebook, Instagram, LinkedIn, and X are commonly used to increase awareness, promote services, and humanize healthcare providers. A successful healthcare social media strategy aligns with ethical guidelines, brand voice, and audience needs. When executed professionally, healthcare social media marketing strengthens trust, improves patient engagement, and supports long-term brand credibility.